Hpnotiq is a brightly colored blue liqueur that first hit the market in the United States in 2001. It is made by blending premium vodka with tropical fruit juices, and a hint of cognac. The name “Hpnotiq” is a clever play on the word “hypnotic,” which is meant to evoke the mesmerizing effect that the bright blue color and sweet taste of the liqueur can have on people.

Although Hpnotiq can be enjoyed on its own, it is most commonly used as a mixer in cocktails. The unique blue color of the liqueur makes it a popular choice for creating visually stunning drinks. Hpnotiq can be combined with a wide range of other spirits and mixers to produce a variety of cocktails, including martinis, margaritas, and punches.

Since its introduction to the market, Hpnotiq has gained popularity in the hip-hop community, and has become a staple in many bars and nightclubs. The brand has also introduced several pre-mixed drinks, such as the Hpnotiq Breeze and the Hpnotiq Margarita, which make it easy to enjoy the unique flavor of the liqueur without having to mix drinks from scratch. Overall, Hpnotiq is a versatile and popular liqueur that has a unique flavor profile and striking appearance.


Hpnotiq was first introduced to the American market in 2001 by Raphael Yakoby, a college dropout turned entrepreneur. Yakoby was inspired to create the liqueur after traveling to the French Riviera and tasting a similar blue-colored drink called “Elexir de France.” He teamed up with Nick Storm, a veteran of the spirits industry, to develop a formula that would appeal to American consumers.

After several months of experimentation, Yakoby and Storm settled on a blend of premium vodka, tropical fruit juices, and a hint of cognac. They chose a bright blue color for the liqueur, which they felt would make it stand out on store shelves and in bars.

Despite initial skepticism from some in the industry, Hpnotiq quickly gained a following among young consumers, particularly in the hip-hop community. The brand was marketed as a symbol of luxury and exclusivity, with promotional events featuring high-end cars and celebrities.

In 2003, the brand was acquired by Heaven Hill Brands, one of the largest independent family-owned spirits companies in the United States. Under the ownership of Heaven Hill, the brand continued to grow and expand its product line, introducing pre-mixed drinks and expanding its presence in the international market.

Today, Hpnotiq remains a popular choice for consumers who are looking for a unique and visually striking liqueur to use in their cocktails. Despite the passage of time, the brand’s bright blue color and sweet, fruity flavor continue to be instantly recognizable to drinkers around the world.


Hpnotiq has an alcohol by volume (ABV) of 17%, which is relatively low compared to many other spirits. This makes it a milder option that can be enjoyed in larger quantities without the risk of becoming overly intoxicated.

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