Campari was developed in 1860 by Gaspare Campari in Novara, Italy. It was initially coloured with carmine dye, derived from mashed cochineal insects, which gave the drink its unique red colour. It stopped the use of Carmine in 2006.
In 1904, Campari’s first manufacture plant was started in Sesto San Giovanni, close to Milan, Italy. Under the guidance of Davide Campari, Gaspare’s son, the business began to distribute the cocktail, first to Nice in the heart of the French Riviera, but then overseas.
The Campari label is now delivered to more than 190 nations. Campari is a registered trademark of Davide Campari Milano S.P.A., part of Gruppo Campari (Campari Group). According to trade figures in 2016, the Campari Group owns 45% of all global liquor brands by sales.